The Irene Fashions Company Ltd. was founded in 1971 and began as an intimate boutique in Nahalat Binyamin, Tel Aviv. The company is one of the first importers of women’s fashion from Europe, which was characterized by special items imported by personal import and could not be found elsewhere.
Irene boutique was a direct continuation of its boutique in Marseilles, France. From the moment she met her beloved and future husband, Raphael, Iran chose to continue her love for fashion in the Land of Israel as well.
The first boutique she built in Nahalat Binyamin was a Parisian fashion stronghold for women who wanted to dress up a bit differently and be unique. The boutique was characterized by warm and personal service and uncompromising quality of clothing.
Irene has become the personal importer of a large number of women, who have adopted it as their personal buyer. The boutique has been a great success for 20 years and has become one of the most important milestones of Iranian fashion.
From the moment the store opened in Gan HaIr, the boutique in Nahalat Binyamin has been closed, and until now the flagship store is located in the city garden, and as time went by Shirley entered the business.
For this purpose, the import sheet was expanded from European countries and additional stores were established throughout the country.
We invite you to join our family that has been working for more than 40 years in personal and warm service. In a rich collection, which changes frequently.
Our success is based on the trust, professionalism and reputation of quality among other values.
In a world where the internationalism and the like prevail, Irene presents the ability to differentiate and empower the personal and the feminine to a woman who seeks quality, uniqueness, femininity, and enables her to emphasize her personality.